So, I've been reading this book entitled "Music Success in Nine Weeks" by Ariel Hyatt. The book is a "Step-By-Step Guide On How to Use Social Media & Online Tactics to Supercharge Your PR, Build Your Fan Base and Earn More Money."
So, far I'm really into it. When I bought it, it came with a downloadable file which serves as a precursor to the book entitled "A Musicians Guide to Social Media Success." I dove into this right away and have been implementing many suggestions that were in the guide. First off, I stream-lined all my social media outlets (Twitter, YouTube, Facebook) so that I had the same username. I also implemented a free download on my website for anybody that signs up to be on my mailing list. I've opened a Flickr account (although I've yet to really start using that) and I've become much more active on Twitter.
Week 1 of the book focuses on setting goals. I bought myself a nice notebook and wrote down some solid music, financial, business, and personal goals for the next year. I'm happy to say I've already achieved one! I had 30 fans on my Quartet's Facebook page and I set a goal of getting 75 fans. I now have 160 fans and counting! I'm pretty sure that has no tangible meaning, but I set a goal and I achieved it. I've realized a more useful goal (rather than FB fans) is names on my mailing list because I can reach out and contact these people on a more real and direct level. My goal is 500 names on my mailing list. That'll be a pretty tall order, but I'm going on tour this Friday for 2 weeks with the quartet, so I'll be hoping to get some names and e-mail addresses from each stop along the way.
The next post will be from Edmonton. You can keep up with the quartet on my travel blog!
Monday, October 11, 2010
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